The BrandFinance® Top 500 Telecom Brands

Rank
Brand Value
(USD $ Millions) Brand Rating Market Cap
(USD $ Millions) 2011 2010
Logo File Name Country 2011 2010 2011 2010 2011 2010 1 1 Vodafone 30,674 28,995 AAA+ AAA 192,455 178,603 2 2 AT&T 28,883 26,585 AA+ AA+ 235,987 229,792 3 3 Verizon 27,293 23,029 AA AA 381,093 196,292 4 5 China Mobile 19,317 18,673 AA AA+ 170,543 153,077 5 6 Orange 18,622 18,352 AA+ AA 106,791 120,119 6 10 Movistar 14,935 9,666 AA AA+ 142,731 203,347 7 8 Cisco 11,667 11,480 AA- AA+ 90,445 110,002 8 9 T-Mobile 11,553 10,126 AA AA 75,975 140,069 9 - NTT Group 10,338 11,248 AA AA+ 60,333 79,787 10 - NTT Docomo 9,801 8,187 AA+ - 73,144 64,997 11 4 Nokia 9,658 19,558 AA AAA- 26,908 48,467 12 12 BT 9,061 8,685 AA+ AA 31,986 36,239 13 11 Telecom Italia 8,315 8,866 AA+ AA+ 58,991 83,992 14 15 China Telecom 7,261 7,027 AA- AA+ 53,470 46,823 15 - Apple (handsets only) 6,929 - AAA - 36,411 - 16 18 O2 6,558 6,117 AAA- AA+ 44,407 203,347 17 19 China Unicom 6,315 5,704 A+ A+ 44,435 36,222 18 17 T-Home 6,085 6,121 AA- AA- 36,721 140,069 19 21 SoftBank 5,587 4,539 AA- AA- 62,877 54,353 20 16 Motorola 5,585 6,254 AA AA- 15,359 16,097 21 14 Ericsson 5,504 5,697 AA- AA 23,529 19,275 22 22 Oi 5,046 4,342 AA+ AA 25,514 24,912 23 - Samsung (handsets only) 5,022 - AA+ - 43,064 - 24 20 MTN 4,920 4,693 AAA AA 34,809 30,229 25 23 Telstra 4,741 4,308 AA AA- 40,226 52,335 26 - au 4,479 - A+ - 27,613 - 27 50 Vivo (Brazil) 4,286 2,240 AA- AA- 31,399 15,386 28 26 Swisscom 4,255 3,829 AA AA- 30,564 30,020 29 24 Beeline 4,189 4,116 AA+ AA- 23,250 25,254 30 - SFR 4,101 - AA+ - 11,395 -
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