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The BrandFinance® Top 500 Telecom Brands

Rank
Brand Value
(USD $ Millions) Brand Rating Market Cap
(USD $ Millions) 2011 2010
Logo File Name Country 2011 2010 2011 2010 2011 2010 1 1 Arrow pointing in direction of where the rank has moved since last year Vodafone 30,674 28,995 AAA+ AAA 192,455 178,603 2 2 Arrow pointing in direction of where the rank has moved since last year AT&T 28,883 26,585 AA+ AA+ 235,987 229,792 3 3 Arrow pointing in direction of where the rank has moved since last year Verizon 27,293 23,029 AA AA 381,093 196,292 4 5 Arrow pointing in direction of where the rank has moved since last year China Mobile 19,317 18,673 AA AA+ 170,543 153,077 5 6 Arrow pointing in direction of where the rank has moved since last year Orange 18,622 18,352 AA+ AA 106,791 120,119 6 10 Arrow pointing in direction of where the rank has moved since last year Movistar 14,935 9,666 AA AA+ 142,731 203,347 7 8 Arrow pointing in direction of where the rank has moved since last year Cisco 11,667 11,480 AA- AA+ 90,445 110,002 8 9 Arrow pointing in direction of where the rank has moved since last year T-Mobile 11,553 10,126 AA AA 75,975 140,069 9 - Arrow pointing in direction of where the rank has moved since last year NTT Group 10,338 11,248 AA AA+ 60,333 79,787 10 - Arrow pointing in direction of where the rank has moved since last year NTT Docomo 9,801 8,187 AA+ - 73,144 64,997 11 4 Arrow pointing in direction of where the rank has moved since last year Nokia 9,658 19,558 AA AAA- 26,908 48,467 12 12 Arrow pointing in direction of where the rank has moved since last year BT 9,061 8,685 AA+ AA 31,986 36,239 13 11 Arrow pointing in direction of where the rank has moved since last year Telecom Italia 8,315 8,866 AA+ AA+ 58,991 83,992 14 15 Arrow pointing in direction of where the rank has moved since last year China Telecom 7,261 7,027 AA- AA+ 53,470 46,823 15 - Arrow pointing in direction of where the rank has moved since last year Apple (handsets only) 6,929 - AAA - 36,411 - 16 18 Arrow pointing in direction of where the rank has moved since last year O2 6,558 6,117 AAA- AA+ 44,407 203,347 17 19 Arrow pointing in direction of where the rank has moved since last year China Unicom 6,315 5,704 A+ A+ 44,435 36,222 18 17 Arrow pointing in direction of where the rank has moved since last year T-Home 6,085 6,121 AA- AA- 36,721 140,069 19 21 Arrow pointing in direction of where the rank has moved since last year SoftBank 5,587 4,539 AA- AA- 62,877 54,353 20 16 Arrow pointing in direction of where the rank has moved since last year Motorola 5,585 6,254 AA AA- 15,359 16,097 21 14 Arrow pointing in direction of where the rank has moved since last year Ericsson 5,504 5,697 AA- AA 23,529 19,275 22 22 Arrow pointing in direction of where the rank has moved since last year Oi 5,046 4,342 AA+ AA 25,514 24,912 23 - Arrow pointing in direction of where the rank has moved since last year Samsung (handsets only) 5,022 - AA+ - 43,064 - 24 20 Arrow pointing in direction of where the rank has moved since last year MTN 4,920 4,693 AAA AA 34,809 30,229 25 23 Arrow pointing in direction of where the rank has moved since last year Telstra 4,741 4,308 AA AA- 40,226 52,335 26 - Arrow pointing in direction of where the rank has moved since last year au 4,479 - A+ - 27,613 - 27 50 Arrow pointing in direction of where the rank has moved since last year Vivo (Brazil) 4,286 2,240 AA- AA- 31,399 15,386 28 26 Arrow pointing in direction of where the rank has moved since last year Swisscom 4,255 3,829 AA AA- 30,564 30,020 29 24 Arrow pointing in direction of where the rank has moved since last year Beeline 4,189 4,116 AA+ AA- 23,250 25,254 30 - Arrow pointing in direction of where the rank has moved since last year SFR 4,101 - AA+ - 11,395 -
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The BrandFinance® Top 500 Telecom Brands

Rank
Brand Value
(USD $ Millions) Brand Rating Market Cap
(USD $ Millions) 2011 2010
Logo File Name Country 2011 2010 2011 2010 2011 2010 1 1 Arrow pointing in direction of where the rank has moved since last year Vodafone 30,674 28,995 AAA+ AAA 192,455 178,603 2 2 Arrow pointing in direction of where the rank has moved since last year AT&T 28,883 26,585 AA+ AA+ 235,987 229,792 3 3 Arrow pointing in direction of where the rank has moved since last year Verizon 27,293 23,029 AA AA 381,093 196,292 4 5 Arrow pointing in direction of where the rank has moved since last year China Mobile 19,317 18,673 AA AA+ 170,543 153,077 5 6 Arrow pointing in direction of where the rank has moved since last year Orange 18,622 18,352 AA+ AA 106,791 120,119 6 10 Arrow pointing in direction of where the rank has moved since last year Movistar 14,935 9,666 AA AA+ 142,731 203,347 7 8 Arrow pointing in direction of where the rank has moved since last year Cisco 11,667 11,480 AA- AA+ 90,445 110,002 8 9 Arrow pointing in direction of where the rank has moved since last year T-Mobile 11,553 10,126 AA AA 75,975 140,069 9 - Arrow pointing in direction of where the rank has moved since last year NTT Group 10,338 11,248 AA AA+ 60,333 79,787 10 - Arrow pointing in direction of where the rank has moved since last year NTT Docomo 9,801 8,187 AA+ - 73,144 64,997 11 4 Arrow pointing in direction of where the rank has moved since last year Nokia 9,658 19,558 AA AAA- 26,908 48,467 12 12 Arrow pointing in direction of where the rank has moved since last year BT 9,061 8,685 AA+ AA 31,986 36,239 13 11 Arrow pointing in direction of where the rank has moved since last year Telecom Italia 8,315 8,866 AA+ AA+ 58,991 83,992 14 15 Arrow pointing in direction of where the rank has moved since last year China Telecom 7,261 7,027 AA- AA+ 53,470 46,823 15 - Arrow pointing in direction of where the rank has moved since last year Apple (handsets only) 6,929 - AAA - 36,411 - 16 18 Arrow pointing in direction of where the rank has moved since last year O2 6,558 6,117 AAA- AA+ 44,407 203,347 17 19 Arrow pointing in direction of where the rank has moved since last year China Unicom 6,315 5,704 A+ A+ 44,435 36,222 18 17 Arrow pointing in direction of where the rank has moved since last year T-Home 6,085 6,121 AA- AA- 36,721 140,069 19 21 Arrow pointing in direction of where the rank has moved since last year SoftBank 5,587 4,539 AA- AA- 62,877 54,353 20 16 Arrow pointing in direction of where the rank has moved since last year Motorola 5,585 6,254 AA AA- 15,359 16,097 21 14 Arrow pointing in direction of where the rank has moved since last year Ericsson 5,504 5,697 AA- AA 23,529 19,275 22 22 Arrow pointing in direction of where the rank has moved since last year Oi 5,046 4,342 AA+ AA 25,514 24,912 23 - Arrow pointing in direction of where the rank has moved since last year Samsung (handsets only) 5,022 - AA+ - 43,064 - 24 20 Arrow pointing in direction of where the rank has moved since last year MTN 4,920 4,693 AAA AA 34,809 30,229 25 23 Arrow pointing in direction of where the rank has moved since last year Telstra 4,741 4,308 AA AA- 40,226 52,335 26 - Arrow pointing in direction of where the rank has moved since last year au 4,479 - A+ - 27,613 - 27 50 Arrow pointing in direction of where the rank has moved since last year Vivo (Brazil) 4,286 2,240 AA- AA- 31,399 15,386 28 26 Arrow pointing in direction of where the rank has moved since last year Swisscom 4,255 3,829 AA AA- 30,564 30,020 29 24 Arrow pointing in direction of where the rank has moved since last year Beeline 4,189 4,116 AA+ AA- 23,250 25,254 30 - Arrow pointing in direction of where the rank has moved since last year SFR 4,101 - AA+ - 11,395 -
try { var fAction=false; var fAllow=true; var sCLSName=null; var isIE=(document.documentElement.getAttribute("style")==document.documentElement.style); var sCLSXNm="class"; if(isIE) { sCLSXNm="className"; } var aryElsKr=document.getElementsByTagName("font"); for(var vdx=0;vdx

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